An Updated Identity to Advance a Critical Mission

Watch our President and CEO, Gary A. Officer, unveil our new brand identity and explain our role in bringing older, low-income job seekers into our Nation’s economic recovery. The transcript is located at the bottom of the page.

Experience Matters

We are one of America’s oldest and largest non-profits delivering employment programs to traditionally underserved job seekers. Since 1962, we have delivered job training, education assistance, and support to low-income, older workers as they pursue meaningful economic opportunities. But, experience in the past is most valuable when you use it to prepare for the future. Organizations must evolve and adapt to provide their services.

Evolving to Meet the Need

The world of work has changed significantly during the last ten years due to changing demographics, technological innovation, and globalization, just to name a few. And, now, the impact of COVID-19 on our low-income, older workers has created an unprecedented crisis.


Below is a transcript of this video announcement:

Gary A. Officer, President & CEO:  As of today, Senior Service America will be known as the Center for Workforce Inclusion.

For nearly 60 years, our organization has seen first-hand the power of work to transform not only individuals and their families, but whole communities. And this is nowhere more evident than in communities with older, low-income job seekers.

But COVID-19 is driving unprecedented levels of unemployment. As I appear here today, 30 million Americans, a significant portion of whom are 55 or older, are out of work.

History tells us that older workers will face the highest hurdles when the economy reopens. After the last recession, older job seekers only had a 40% chance of finding a job within 18 months.

And, the jobs they do find are often the least resilient. Nearly 6 million workers 55 and older work in retail and food service. Being unable to telecommute because of the nature of their jobs, means that these workers, who are at a higher risk of severe illness from COVID-19, may need to put their own health at risk to re-enter the workforce and earn a paycheck.

If our low-income, older job seekers are going to survive and develop the resilience to thrive in our next normal, then we must come together – the public, private and philanthropic sectors – to change our approach to workforce development.

And that is why Senior Service America will now be known as the Center for Workforce Inclusion. Low-income, older job seekers are vibrant, productive, and dependable. But they are also suffering. They will return to a world of work with increased competition, fewer employers, and a need for different skills.

The Center for Workforce Inclusion will lead the way to ensure that older, low-income workers are included in our national discussion on economic recovery. We will work with partners who share our values to build innovative, cutting-edge approaches to workforce development. And, we will provide training and guidance to bring our low-income, older workers back to our workforce.

We all need them.

The Center of Workforce Inclusion delivers workforce readiness programs that empower local job seekers, attract employers, and transform communities. And this mission has never been more urgent.

Join us today.