Our Commitment to Inclusive, Equitable Workplaces
Our President & CEO, Gary A. Officer, calls on individuals, employers, and our society as a whole to create workplaces where every person is valued and respected. Read his full statement about generating the innovative, fundamental, and systemic changes that create pathways to economic opportunities for all Americans.
Our Call for Inclusive, Equitable Workplaces

Rita A. Santelli

Chief Marketing Officer
Connect with Rita

Rita has spent her career transforming audience-centric strategies into innovative marketing activities that drive awareness, build loyalty, and, ultimately, generate revenue and donations.

She began her career as an internal consultant for Walt Disney World developing growth strategies for the theme park and hotel brands. She then joined Choice Hotels where she held various positions including Brand Leader for their flagship brand, Comfort Inn, and Department Head of Brand Experience. Her responsibilities included brand strategy, product innovation, integrated marketing planning, and franchisee relations.

Following Choice, Rita transitioned to the non-profit sector where she applied her branding and marketing experience to organizations driving systems-wide change. Her leadership roles included responsibility for brand strategy, corporate partnerships, major media events, membership programs, and fee-based revenue streams.

Before joining the Center for Workforce Inclusion (formerly Senior Service America, Inc.), Rita spent five years as a consultant and interim leader partnering with forward-thinking organizations to build marketing teams capable of achieving sustained growth through innovative, audience-centric marketing and branding.

In addition to her role at the Center, Rita is adjunct faculty with the Masters in Integrated Marketing Communications program at Georgetown University. She teaches The Brand Concept, Consumer Research & Insights, and Strategic Leadership, a class she build for the program. She also serves as an Advisor for the Capstone program.

Rita earned her MBA from the University of North Carolina’s Kenan-Flagler School of Business and her BA in Economics from Fairfield University. She lives in Hyattsville, Maryland with her husband and their two rescue dogs.